B2B Pipeline OS — Your First Property Manager Contract in 60 Days

The Core Problem

Home Service Marketing Is Broken

Most operators chase homeowners on shared platforms. The real opportunity — recurring B2B contracts with property managers — sits untouched in every US metro.

Revenue Swings by Season

Emergency calls and homeowner referrals create unpredictable revenue. No recurring contracts means no compounding growth.

Wrong Buyer Targeted

Marketing agencies run Google Ads targeting homeowners. Nobody targets property managers — the buyers with annual budgets and recurring needs.

Reactive, Not Systematic

Every lead is handled manually. Response times stretch to hours. Warm prospects go cold before your team even calls back.

Competitors Fill Vendor Slots

PM vendor slots fill fast once a reliable operator shows up. Every month without a B2B pipeline is $33K in annual revenue your business never recovers.

Cost of Inaction

$33,740 per PM account in Year 1

$22,500 maintenance + $5,500 turnover + $2,240 emergency + $3,500 upsells. Every month of delay is revenue your business never recovers.

The Mechanism

How the Pipeline OS Works

A full-funnel outbound infrastructure built specifically for home service companies targeting commercial buyers.

Full-Funnel Outbound Infrastructure

A complete pipeline system from first outbound touch to held discovery call. Not a lead vendor. Not an ad campaign. A system that runs every stage without your manual involvement.

Verified B2B Target List

200 verified property managers with door count, decision-maker name, direct email, and LinkedIn. Every contact pre-qualified at 20+ doors minimum.

AI Qualifier + Speed-to-Lead

AI pre-screens every inbound lead before your calendar. Speed-to-lead SMS fires within 60 seconds of any response, 24/7. 78% of B2B leads go with the first responder.

21-Day Re-Engagement Sequence

Every quiet lead enters a 7-touch reactivation. Pattern-interrupt on Day 14. Reactivates 22% of silent leads on average across deployments.

The Mechanism Makes the Guarantee

By removing manual human dependency at each stage, the pipeline runs consistently whether the founder is available or not. That's what makes 10 calls in 60 days deliverable.

The 5-Stage System

Five Stages. One Pipeline.
Every Stage Handled.

From first outbound touch to held discovery call — fully automated, fully managed.

01

Stage 01 · Week 1

Week 1

Offer Architecture & B2B Positioning

We rebuild your service packages into three productised B2B offers with SLA terms, per-door pricing, and documentation standards.

02

Stage 02 · Week 1–2

Week 1–2

Verified Target Account Build

200 verified property managers, facilities directors, and HOA managers in your area. Each contact includes door count, decision-maker name, direct email, and LinkedIn.

03

Stage 03 · Day 14

Day 14

7-Touch Outbound Sequence

Seven messages across email and LinkedIn over 21 days. Tailored to buyer type with specific pain points: vacancy reduction, vendor reliability, documentation.

04

Stage 04 · Day 14

Day 14

AI Qualification & Speed-to-Lead

Every lead pre-screened by AI across four questions. Speed-to-lead SMS fires within 60 seconds of response, 24/7.

05

Stage 05 · Ongoing

Ongoing

Re-Engagement & Reporting

Quiet leads enter a 21-day, 7-touch reactivation sequence. Monthly pipeline scorecard covers every stage from contacts to contracts.

Fit Criteria

Built for a Specific Operator.

Not every business qualifies. We confirm market fit before you pay anything.

This Is For You If

You run HVAC, plumbing, cleaning, handyman, electrical, or pest services and want recurring B2B contracts.

You can service 2–3 new commercial clients within 90 days of activation.

You operate in a metro area with sufficient PM account density.

You will attend discovery calls we book and close conversations.

Your business generates at least $200K in annual revenue.

This Is Not For You If

Homeowner-only business with no commercial capacity.

At full capacity — cannot take new commercial accounts within 90 days.

Rural market without sufficient PM volume.

You want signed contracts without attending calls or doing any sales work.

Pre-revenue or under $200K annual revenue.

Outcomes & Metrics

What Operators Build With This System

Verified client results from 2024–2025 deployments. All metrics shown as live dashboard screenshare on Fit Call.

11

qualified calls

booked in 47 days for an HVAC operator in Dallas, TX. 2 PM contracts signed. First contract: $28,400/yr.

$71K

annual value

3 B2B contracts signed within 88 days for a cleaning company in Phoenix, AZ. AI qualifier filtered 68% of non-ICP leads.

78%

reply rate

Up from 11% in two weeks for a plumbing operator in Atlanta, GA, after speed-to-lead AI SMS activation.

22%

leads reactivated

Previously cold leads recovered via 7-touch re-engagement for an HVAC operator in Charlotte, NC. 8 calls booked, 1 contract signed from dead leads.

Month 2 waived

Guarantee activated in Nashville, TN. 7 calls in 60 days (target: 10). Retainer fully waived. First contract signed in Week 9.

Aggregate: 137 calls · 23 contracts · $612K pipeline. Across 14 deployments, 2024–2025. Results vary by market and execution.

Case Studies

Verified Client Deployments

Real operators, real markets, real contracts. Proof available on Fit Call.

Dallas, TX · 47 days to first call

11 qualified calls in 47 days. 2 contracts signed.

$28,400

First contract value / yr

•Offer rebuilt in Week 1: productised maintenance contract with per-door pricing and 2-hour emergency SLA

•Outbound launched Day 14 via 7-touch email + LinkedIn sequence

•AI qualifier filtered 60% of inbound as non-ICP

HVAC

Phoenix, AZ · 88 days to third contract

3 B2B contracts in 88 days. $71K combined annual value.

$71,000

Combined annual value

•Target: STR operators and PMs with 15–80 doors

•68% of inquiries filtered as non-ICP before reaching calendar

•Speed-to-lead SMS + Voiceflow AI qualifier drove conversion

Cleaning

Nashville, TN · Guarantee honoured

7 calls in 60 days. Month 2 fully waived.

Month 2

Retainer waived

•Fell short of 10-call target — guarantee activated without negotiation

•Client signed first PM contract in Week 9

•Documented to show the guarantee functions as written

Guarantee Activated

All case studies are verified client deployments. Dashboard screenshare and contract evidence available during Fit Call.

The Offer Stack

Everything Included

Setup in Weeks 1–2. Ongoing management included in retainer. Nothing left for you to build.

Offer Architecture

Three productised B2B packages with SLA terms, per-door pricing, and documentation standards.

200-Account Target List

Verified decision-makers at PM companies in your area. Minimum 20 doors per contact.

7-Touch Outbound

Email + LinkedIn sequence tailored to buyer type. Reply handling and lead routing included.

AI Qualifier Bot

4-question pre-screen with Hot/Warm/Cold tagging. Non-ICP leads filtered before your calendar.

Speed-to-Lead SMS

Sub-60s personalised AI response to every inbound lead, 24 hours a day.

AI Receptionist 24/7

Voice and chat trained on your packages, SLA, and pricing. Books calls directly.

Auto-Booking

One-click booking with 24-hour urgency. SMS reminders at 24hr and 1hr before calls.

Re-Engagement Sequences

21-day, 7-touch reactivation for every lead that goes quiet. 22% average reactivation rate.

Guarantee & Guardrails

Written Into Every Contract

Maximum Downside

$5,500

Setup fee + month one retainer

Potential Upside

$33,740

Per signed PM account in Year 1

What "Qualified" Means

• Decision-maker at a PM company or facilities operation

• Manages 20+ doors or sites

• Confirmed active need for a home service vendor

• Attended the scheduled call (not just booked)

Your Responsibilities

1. Attend all booked calls or reschedule within 24 hours.

2. Approve scripts and messaging within 48 hours of onboarding.

3. Service 2–3 new commercial clients within 90 days.

If we miss: Month two waived. System continues at no charge. You can exit with 30 days notice at any time.

Pricing

Three Tiers. One Guarantee.

Every plan includes full system build. The guarantee is available on Core and Growth.

LAUNCH

$1,500 setup

$1,500 /mo

100 accounts

5-touch email

Speed-to-lead SMS

Basic booking calendar

Monthly reporting

Best Value

CORE

$2,500 setup

$3,000 /mo

200 accounts

7-touch email + LinkedIn

Full AI qualifier (Voiceflow)

AI receptionist 24/7

Auto-booking full sequence

7-touch re-engagement

Appointment setting handled

Monthly scorecard + call

✓ 10 qualified calls in 60 days or month 2 free

GROWTH

$4,000 setup

$5,500 /mo

500 accounts, 2 buyer types

7-touch + paid ads layer

Advanced AI qualifier

AI receptionist advanced

Full re-engagement + SMS burst

Dedicated account manager

Weekly calls

✓ 15 qualified calls in 60 days or month 2 free

One signed PM contract at 50 doors (~$22,500/yr) covers the Core plan retainer for 7–8 months.

FAQ

Frequently Asked Questions

Direct answers. No fluff.

Starting at $2,500 setup and $3,000/mo for the Core plan. Includes offer architecture, list building, AI qualifier, CRM setup, outbound management, appointment setting, re-engagement, and reporting. One signed PM contract at 50 doors benchmarks at $22,500/yr in maintenance revenue alone.

Average across 14 deployments: 41 days from activation. Week 1 covers offer + list build. Day 14 the system goes live. First contract typically 60–90 days depending on sales cycle.

Google targets homeowners searching for emergencies. This targets property managers through outbound channels. Google produces one-off jobs. This produces recurring annual maintenance contracts. Google charges per click with no guarantee. This includes a 10-call guarantee in writing.

No. AI handles initial response (<60s), qualification, booking, and reminders. Your team handles discovery calls, proposals, negotiation, and fulfilment.

Month-to-month after activation. 30 days notice to exit. GHL access transferable if you want to self-operate.

Next Steps

10 Qualified Conversations in 60 Days.

Or You Don't Pay Month Two.

System live in 14 days. Average first call: 41 days. 3 slots/month.

Qualify your market in 30 minutes.

What Happens Next

01

Submit Application

We review your service area, vertical, and revenue. Response within one business day.

02

Fit Call (30 min)

Market viability, buyer type, ROI model, and activation timeline. No obligation.

03

Onboarding (Week 1)

Offer rewrite, target list build, script approval. Your time: 2–4 hours.

04

System Goes Live (Day 14)

Outbound launches. AI qualifier deploys. Qualified leads route to your calendar.

Get Your First Property Manager Contract in 60 Days.